As a publication, the Universia Business Review is not exclusively dedicated to the academic world. Rather, its primary mission is to transmit the most innovative ideas and developments generated by the scientific and academic communities to business leaders.

Nevertheless, Universia Business Review does aim to serve the academic and scientific communities as a publication of reference, in which specialists can systematically track the innovative contributions of their colleagues. Specifically, the journal strives to be a means of communication and a conduit between Spanish-speaking university communities dedicated to Business studies.