| Número 33 Primer Trimestre 2012 |
Corporate Social Responsibility image in a
financial crisis context: The case of the Spanish
financial industry
Andrea Pérez-Ruiz |
Word-of-mouth of dissatisfied customers:
A segmentation approach in restaurants services
Beatriz Moliner-Velázquez |
New business models in the creative economy:
Emotions and social networks
Fernando Casani, Jesús Rodríguez-Pomeda y Flor Sánchez |
Reverse logistics management in the Spanish
firms: Towards practices of excellence
Antonio Mihi-Ramírez, Daniel Arias-Aranda y Víctor Jesús García-Morales |
Customer engagement: An exploratory study in
the mobile communications industry
Jesús Cambra, Iguácel Melero y F. Javier Sese |
Determinants of innovation in Spanish microenterprises:
The importance of internal factors
Sonia Benito-Hernández, Manuel Platero-Jaime y Antonio Rodríguez-Duarte |
Ownership and control in international joint
ventures: A case study between a Spanish
multinational and a public Chinese company
Antonia Mohedano-
Suanes y María del Mar
Benavides-Espinosa |
The diffusion of process technologies in
Spanish manufacturing firms
Jaime Gómez, Idana Salazar y Pilar Vargas |
