| Número
Especial 150 Aniversario Banco Santander Primer trimestre 2008 |
Santander, the local to internacional: 150 years of history
Pablo Martín Aceña
|
Spanish Financial Sector: The Santander Case
Juan Rodríguez Inciarte |
Vocation and Latin-American Identity: The Santander case
José Juan Ruiz |
The human resources in the internationalization of the Santander: Objetives, success and challenges
Jaime Bonache |
The globalizacion of Spanish Brands: Internacional Strategy and Brand Image of Santander Group
Julio Cerviño |
The internationalization of Spanish banks
Mauro F. Guillén y Adrian E. Tschoegl |
The Internationalisation of the European Banking Sector
José Manuel Campa y Julio García Cobos |
The distances in the internationalization process: the case of the banco Santander
Álvaro Cuervo-Cazurra |
Who are my rivals? multimarket contact and competitive asymmetry in spanish banking
Lucio Fuentelsaz y Jaime Gómez |
